I previously posted an entry that discussed 5 reasons you should market test your startup idea. Some of you asked, “Ok, but how?” Besides the traditional A/B testing approach with Google Adwords (which can be a bit complicated if you’re not familiar with it), here are other tools you can use for market testing or [...]
Now that you’ve read the benefits to market testing, you’re ready to build your own landing page…but how do you start?
First, keep in mind that landing pages are different than web pages. A landing page is usually created for a Pay-Per-Click (PPC) campaign with the intent to produce conversions. Upon arriving on the page, it’s [...]
“Jumping into a startup without market testing is like skydiving without a parachute”
Will it work?
After brainstorming an idea for a new product or service, this is the first question an entrepreneur should ask themselves. Referred to as market testing, obtaining proof of concept or de-risking an idea, this step is imperative in formulating a business [...]
Photo By: bartendermagic_com
First-time entrepreneurs ready to take the plunge are often indecisive about what to do after they’ve decided on the kind of business idea/concept they’re going to pursue. Many also feel overwhelmed by the volume and complexity of tasks that need to be undertaken and are not sure of where to invest their first [...]